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Business & Economics:Advertising

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1 Judith Williamson Decoding Advertisements (Ideas in Progress)
Marion Boyars Publishers Ltd 0714526150 / 9780714526157 PAPERBACK Good 
0714526150 Plain blue cover, some fading of the color on the spine and the covers, which also show some light wear and minor creasing, inside of book is clean and fresh, owner name on first page. Usually ships with delivery confirmation. Analysis of print advertising using a Marxian political view of the powerful tools of capitalism, using psychology, semiotics and hermeneutics to provide context and framework for understanding the subtle and not-so-subtle nuances of the ordinary magazine advertisement. * 
Price: 8.97 USD
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